prodo
prodo – Dynamic financial advertising for banks, brokers and publishers
Advertise financial products using data. Monetise digital advertising space intelligently.
prodo is ARIVA’s SaaS solution for dynamic, data-driven financial advertising. The platform enables banks, brokers and issuers to present their financial products in targeted digital advertising formats. Publishers, media companies and financial portals can monetise their advertising space with relevant financial product advertisements.
Advertisements can be adapted dynamically based on defined criteria and current financial data. For example, securities can be displayed to match the content of a website. The solution builds on ARIVA’s financial data and technology expertise, with integration via JavaScript or an API.
How prodo works
With prodo, digital advertisements for financial products can be delivered and updated automatically. The platform combines current financial data with defined selection criteria to enable flexible, data-driven advertising.
Select financial products
Banks, brokers and issuers define the products to advertise and the selection criteria.
Adapt advertisements dynamically
Advertising content can be updated when product information or market conditions change.
Monetise advertising space
Publishers and financial portals integrate dynamic advertisements into their digital services.
Evaluate results
Tracking and analytics help optimise advertising activities.
More relevance for advertisers.
More potential for publishers.
For banks, brokers and issuers
With prodo, banks, brokers and issuers can present financial products in dynamic advertisements. Advertising content can be selected using defined criteria and updated as required. This allows securities to be advertised alongside relevant editorial content, enabling flexible, data-driven marketing.
For publishers and financial portals
Media companies, business websites and financial portals can enhance their digital advertising space with dynamic financial product advertisements. Combining financial data, relevant content and advertising creates additional monetisation opportunities. Users receive financial product information that matches the content of the page.
Case study: n-tv.de
Our collaboration with n-tv.de demonstrates how data-driven financial advertising works in practice. By integrating prodo, financial products can be presented alongside relevant editorial content and advertising space can be marketed effectively. According to André Römer, Senior Manager Brand Affiliate at Cooperations Ad Alliance GmbH, prodo helped significantly increase revenue in the stock market section of n-tv.de.
With prodo, we were able to significantly increase revenue in the stock market section of n-tv.de. The investment product integrations alongside our editorial content offer our users real added value. The technical integration was straightforward. Partnerships are an important part of scaling our revenue. We look forward to continuing our collaboration!
André Römer
Senior Manager Brand Affiliate
Cooperations Ad Alliance GmbH
With prodo, we were able to significantly increase revenue in the stock market section of n-tv.de. The investment product integrations alongside our editorial content offer our users real added value. The technical integration was straightforward. Partnerships are an important part of scaling our revenue. We look forward to continuing our collaboration!
André Römer
Senior Manager Brand Affiliate
Cooperations Ad Alliance GmbH
What is prodo by ARIVA?
prodo is ARIVA’s SaaS solution for dynamic, data-driven financial advertising. Banks, brokers and issuers can advertise financial products digitally. Publishers and financial portals can unlock additional monetisation opportunities for their advertising space.
How does dynamic financial advertising work?
Advertising content is adapted using defined criteria and current financial data. With prodo, financial products can be selected and advertising content updated flexibly to match the context of each page.
Who is prodo designed for?
prodo is designed for banks, brokers and issuers as advertisers, as well as publishers, media companies and financial portals that want to monetise digital advertising space.
How can financial portals generate additional advertising revenue with prodo?
Financial portals can monetise existing advertising space with dynamic financial product advertisements. Integrating suitable products into relevant page contexts creates additional revenue opportunities. One example is n-tv.de.
Which financial products can be advertised with prodo?
prodo enables data-driven advertising for securities and other financial products. Products are selected using defined criteria; the specific scope depends on the available data and the campaign.
Can financial product advertisements be updated in real time?
prodo allows advertisements to be adapted or replaced dynamically, so advertising content can respond to current developments. Content is managed through the frontend or an API.
How is prodo integrated into websites?
prodo can be integrated into websites and other digital services using JavaScript. A frontend and an API are available to adapt and manage advertising content.
How does prodo differ from traditional online advertising?
prodo enables financial product advertisements to be adapted dynamically using data, rather than relying solely on static advertising creatives. The platform combines financial data, product selection and advertisement delivery.
