prodo: structured products in the appropriate environment. If you are looking for information on shares, ETFs or certificates on a financial portal, relevant content is expected and this is also increasingly valid for advertising. Standardized banners without reference to the current topic often get only little attention. Instead, an approach is gaining meaning, advertising is embedded in the content of users: contextual advertising.
Relevance is a key success factor in the financial environment. Users: inform themselves about specific markets, products or investment strategies and expect content to be updatedfit information needs. If, on the other hand, any advertisements are hidden, attention and interaction decrease. For publishers, the unused sales potential means lower campaign efficiency for advertisers.
This is why more and more companies rely onintelligent advertising technologiesthe context of an article orInterest of users: take into account. Instead of playing advertising static, matching contentdynamic and real-timeintegrated. How to createmore relevant user experience, while at the same time the visibility of the advertised products increases. prodo: structured products in the appropriate environment
In the financial sector, the requirements are particularly high. Structured products, shares or ETFs are constantly changing. New emissions are added, courses are constantly developing and product information is continuously updated. Therefore, contemporary advertising inclusions need not only recognize the appropriate context, but also onaccess precise financial dataand can reliably process them.
This is exactly where advertising technology and financial data infrastructure are connected to each other today. Relevant product playouts do not arise solely through good algorithms. They require a technical basis that connects market data, product information and delivery logic in real time.
WithprodoARIVA has developed a solution that supports this approach.
The SaaS tool enables publishers to dynamically integrate structured products into editorial content and flexibly control advertising spaces.The connection is made easily by JavaScript or API and can be integrated into existing digital offers. This allows product placements to be continuously updated and adapted to the respective context.
The fact that this approach works in practice shows cooperation with theAd Alliance. Onn-tv.decontributes prodostructured products to match the respective environment. The result is relevant product placements for users:inside and additional revenue potential for publishers.
For ARIVA, prodo is more than an advertising tool. It shows how powerful financial data, intelligent technology and reliable infrastructure interact. This is exactly what our brand understanding means:ARIVA provides the basis for reliable use of financial data. In digital financial applications as well as in modern financial advertising.
Find more about prodohere.
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